Haight, vice president of product development at AT&T, argued that cellular connectivity is superior than other wireless technologies even in devices as basic as connected picture frames. When consumers are given a choice between a product with cellular connectivity and Wi-Fi only devices, "the connected, embedded device outsells the Wi-Fi only device by a landslide," Haight said. "It's simple, it's elegant. That's what customers prefer."
The operator already has seen data traffic increase 5,000 percent over the past three years because of the data traffic generated by the iphone and other devices.
Haight listed healthcare, smartmeters, gaming devices, tracking devices, tablets, picture frames, eReaders, personal navigation devices, computers, in-car entertainment and telematics and digital cameras as areas AT&T's Emerging Devices unit would focus on going forward.
Customers love the experience, they love the device," Haight said of the IPad with 3G connectivity and Wi-Fi, which AT&T will begin selling direct through its retail stores on Oct.28 He emphasized the importance of how AT&T priced 3G service for the tablet. "They are willing to spend $630 because they did not have to sign a contract, had control over how much data they used and loved the fact that they could do it all on the screen itself, within the device."
AT&T says it plans to launch a plug-and-play electronic took kit for connected device developers to speed time-to-market for new products.
参考：wireless magazine
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