Haight, vice president of product development at AT&T, argued that cellular connectivity is superior than other wireless technologies even in devices as basic as connected picture frames. When consumers are given a choice between a product with cellular connectivity and Wi-Fi only devices, "the connected, embedded device outsells the Wi-Fi only device by a landslide," Haight said. "It's simple, it's elegant. That's what customers prefer."
The operator already has seen data traffic increase 5,000 percent over the past three years because of the data traffic generated by the iphone and other devices.
Haight listed healthcare, smartmeters, gaming devices, tracking devices, tablets, picture frames, eReaders, personal navigation devices, computers, in-car entertainment and telematics and digital cameras as areas AT&T's Emerging Devices unit would focus on going forward.
Customers love the experience, they love the device," Haight said of the IPad with 3G connectivity and Wi-Fi, which AT&T will begin selling direct through its retail stores on Oct.28 He emphasized the importance of how AT&T priced 3G service for the tablet. "They are willing to spend $630 because they did not have to sign a contract, had control over how much data they used and loved the fact that they could do it all on the screen itself, within the device."
AT&T says it plans to launch a plug-and-play electronic took kit for connected device developers to speed time-to-market for new products.
参考：wireless magazine
Oct 29, 2010
Oct 28, 2010
Looking Past Dumb Pipes to profit
It's not enough to have big, fat data pipes. Wireless operators need to make those pipes smart as well, said Cisco's Ashraf Dahod during this morning's keynote address at 4G world.
Dahod, senior vice president and general manger of Cisco's mobile Internet technology group, said operators must leverage information about traffic patterns and subscriber behavior to ensure their networks remain profitable amid soaring demand for mobile data.
"In a dumb pipe business, the opportunity for revenues and profits is very limited. It's only by going beyond really fast, dumb pipes that we can increase our profitability," Dahod said. "We really have to look at a new business architecture"
Dahod gave several examples of ways operators can monetize their mobile Internet traffic with network intelligence tools, including new pricing models, premium download speeds, "freemium" services and subsidies from content provider and advertisers.
Hand-in-hand with these consumer-facing services is the need to optimize network traffic with tools like video compression, offloading and matching subscribers' bit rate to current network conditions.
"The savings on the radio network can more than pay for the additional intelligence in the IP core, " Dahod said. "We believe that the intelligence is really the answer to how to become profitable."
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Dahod, senior vice president and general manger of Cisco's mobile Internet technology group, said operators must leverage information about traffic patterns and subscriber behavior to ensure their networks remain profitable amid soaring demand for mobile data.
"In a dumb pipe business, the opportunity for revenues and profits is very limited. It's only by going beyond really fast, dumb pipes that we can increase our profitability," Dahod said. "We really have to look at a new business architecture"
Dahod gave several examples of ways operators can monetize their mobile Internet traffic with network intelligence tools, including new pricing models, premium download speeds, "freemium" services and subsidies from content provider and advertisers.
Hand-in-hand with these consumer-facing services is the need to optimize network traffic with tools like video compression, offloading and matching subscribers' bit rate to current network conditions.
"The savings on the radio network can more than pay for the additional intelligence in the IP core, " Dahod said. "We believe that the intelligence is really the answer to how to become profitable."
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